Partnership now covers four more Olympic Games with a focus on social impact causes.
IOC extends Procter & Gamble TOP sponsorship through LA 2028
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Tag Archives: sports-sportspro
Study: 76% of US sport fans want more ‘watch party’ experiences
Two-thirds also keen on second-screen options for major league restarts.
WTA Finals in doubt as China cancels 2020 international events
General Administration of Sports cites ‘science and order’ in bid to reduce Covid-19 cases.
EuroLeague creates fund to accelerate clubs’ digital transformation
12 teams sign up to two-year data collection, analysis and monetisation project.
Covid-19 will accelerate soccer league efficiency savings, says Martin Sorrell
S4 Capital chairman thinks segmented rights sales could shore up recovery prospects.
Disney to chronicle Kaepernick’s last five years in first-look production deal
Pair to work on shows exploring race, social injustice and the quest for equity.
MLS return under scrutiny as FC Dallas v Vancouver Whitecaps postponed
Soccer league’s month-long Orlando tournament hit by series of positive Covid-19 tests.
Report: Shahid Khan ‘open to revisiting’ Wembley Stadium purchase
FA would need to be “unified in its support of private ownership” in order to resurrect deal.
Celtic sign up JD Sports as official retail partner
Scottish soccer champions’ kit to be sold across JD outlets worldwide.
FuboTV joins YouTube TV and ESPN+ in hiking subs fee
US streaming services adjust price points to cover content costs.
French Open to allow 60% attendance
Ticket groups of up to four to be permitted on Roland Garros show courts.
Juventus roll out new Deltatre-powered digital ecosystem
Serie A giants launch new website and mobile app powered by fellow Turin-based firm.
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